Jul 13, 2024
campaign hoots
Milan Sikri is a hospitality brand rooted in calm, experience, and place.
Industry
Hospitality · Resort & Leisure
Scope of work
Brand & Print Design
Duration
2 months
Challange
Translating experience into identity
The challenge was to build a brand identity that captured the essence of the property without leaning into clichés common within the hospitality space. The brand needed to feel grounded and refined, while remaining flexible enough to work across print and physical applications.
Goal
Build a calm, recognisable presence
The goal was to design an identity system that felt consistent, composed, and aligned with the guest experience. One that could quietly support the brand across applications while creating a sense of familiarity and recall.
Solution
Identity built with restraint
The visual language was designed to feel understated yet intentional—allowing the brand to communicate warmth and reliability without visual excess. The identity was extended thoughtfully across printables, ensuring consistency across physical and brand-facing touchpoints.
